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HNS brings IX Cardiff Internet Exchange to NGD data centre

17th September 2015

Initiative brings reliable, low cost, high speed communications to Welsh businesses

17 September 2015: Data centre, networks and cloud services provider Hub Network Services (HNS) announced today it is one of the first members to connect to the IX Cardiff Internet Exchange following its partnering with LINX Telecom under the LINX Connexions scheme.

Thousands of service providers already connected to the NGD mega data centre near Cardiff where HNS has an established colocation presence will now be offered high speed virtual ports of up to 10Gbps, with HNS bundling all exchange, peering and connectivity fees into a competitive single monthly fee.

The IX Cardiff Internet Exchange is becoming increasingly important for both service and content providers in Wales. By offering direct routes between Welsh customers and content it eliminates the need to send network traffic via London. Regional Internet exchanges such as IX Cardiff allow ISPs to connect to each other much closer to end users removing the need to send data to a central location. This provides benefits to customers in terms of speed, reliability and cost of data transmission.

Commenting on this initiative, John Lissenden, HNS’ Client Services Director said: “This is a natural extension to the services HNS offers at NGD, combining the benefits of both IX Cardiff and Europe’s largest data centre from within South Wales.”

“HNS also offers expertise to service providers wishing to experience the benefits of peering for the first time who may need assistance in obtaining their own IP address space and configuring and managing routers,” added John Lissenden.

The role of Internet Exchanges
Internet exchanges provide access only to those networks that connect, rather than the wider Internet, therefore the value of an exchange is completely dependent on the number and type of members who connect.

The Internet is a collection of independent networks (ISPs), loosely connected together. When a customer of ISP A wishes to send data to a customer of ISP B, the networks must somehow connect together and exchange this data. These connections often happen at Internet exchanges located in central locations. Within the UK, this is primarily London.
Data must be sent to the exchange, passed between the ISPs and then routed to its final destination. If the ISPs connect only in London, data may need to travel hundreds of miles before it is exchanged, then a similar distance back before it is delivered – even if the two customers are physically very close.

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